When we talk about merino we often refer to the ‘GSM’. Here’s the full breakdown on what GSM means and why it really matters.

When it comes to choosing clothes for your little ones, nothing beats New Zealand-made.

When you opt for imported kids clothing, you may be supporting mass production that often compromises on quality, leading to garments that wear out quickly, or just don't really fit well, and end up in the bin after just one season.

Here’s are just a few of the ways that shopping local makes a difference…