The Heart Behind the Handmade

Every piece you see here starts with something simple: making childhood memories.

A birthday party. A Christmas morning. A toddler’s laugh. Or their tiny first steps.

That’s what drives everything we make - not trends, not urgency, not mass production. Just a deep love for this fleeting magic of childhood and a desire to help you bottle up a little bit of it while you can.

We know you’re not here for fast fashion or throwaway trends. You’re here for the pieces that mean something & hold something special.

You’re here for:

  • The dress she wore on her fifth birthday

  • The romper he wore when he crawled for the first time

  • The outfit you couldn’t bring yourself to donate because she wore it for her newborn photoshoot

Baby girl wearing handmade gingham romper and matching hair bow

Wearing the Fleur Romper for her newborn photoshoot

We believe children deserve clothing that honours who they are, not just what is trending on the shelves. We believe in timeless design, natural fibres, and thoughtful detail to compliment our New Zealand climate & way of life. Let’s have more slow mornings while they twirl their skirts & let them be little for as long as they want.

You choose handmade because it feels personal. It’s a handwritten note from one mother’s hands to yours. It’s intentional, it’s slow and it’s special. When you support this little brand, you’re choosing more than just pretty clothing. You’re choosing to support my dream of being home with my children. And my deep desire to use my craft & be creative.

So thank you - truly - for seeing the value in handmade, and for making our pieces a part of your family’s story.

We’re so honoured to dress your little ones for the moments that matter the most.

With love,

Charlotte x

Wearing our woollen vest on a freezing cold day at Lake Tekapo

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Why New Zealand Made Matters